Xarm Apartments was founded in 2010 in the beautiful city of Santa Marta, Colombia, by Sandra and Ángel, two Spaniards who fell deeply in love with this corner of the Caribbean and wanted to share with the world the magic that captivated them: its light, its people, and its natural charm. With more than 50 properties in different regions of Colombia, we have managed more than 30,000 reservations and welcomed more than 110,000 guests from over 100 countries. Our mission is simple and profound: to create unique experiences that make every traveler feel at home, combining friendly service, inspiring design, and attention to detail. Our passion for decoration leads us to constantly seek out new trends and styles, integrating natural materials, soft tones, and warm textures that convey calm and balance. Each space is lovingly designed to inspire and awaken emotions. We believe that places tell stories, and each of our properties has its own voice. After years of experience in multinational companies, we apply the same standards of excellence, organization, and professionalism, but with the human touch that defines our understanding of hospitality. At Xarm Apartments we believe that perfection lies not in rigidity, but in authenticity and the love with which things are done. We operate apartments, villas, and boutique hotels in Santa Marta, La Guajira, and Filandia, each with its own personality, design, and local essence. We combine modern comfort, careful aesthetics, and Colombian spirit, creating homes that invite you to disconnect from the noise and reconnect with yourself. Our team is warm, attentive, and friendly, focused on offering genuine and kind service, but above all, in love with Santa Marta and everything this city has to offer. Welcome to Xarm Apartments, where hospitality is lived with the heart and every stay feels like coming home.

This studio apartment facing the Marina is a true gem in the heart of Santa Marta’s Historic Center. It features warm Japandi-inspired design, beautiful natural light, and a rooftop that feels straight out of a postcard. Enjoy a panoramic pool with direct views of El Morro, bubbling jacuzzis, a sauna, gym, bar, and cozy sunset corners… every day has its own magic up here. The building is fully equipped with an elevator, coworking area, power backup, convenient drop-off bay, and 24/7 reception and security. All common areas are designed to help you relax, work, or simply admire the city from above in total comfort. The loft, thoughtfully created for two, blends functionality with style: a double bed that turns into a sofa during the day, custom-made furniture, a warm dining nook, high-speed wifi, a 55” swiveling Smart TV, blackout curtains, air conditioning, a hot-water bathroom, and a spacious wardrobe ideal for longer stays. The kitchen is fully equipped, and you’ll also have a laundry area and 200 Mb fiber optic wifi. It’s a harmonious and inviting space—perfect for couples, quiet getaways, or creative work trips. The cherry on top? Two balconies designed to enjoy Santa Marta like a local: one with a table for open-air meals, and the other with a hammock where you can relax with the breeze from the Sierra Nevada and El Morro. From here, you can walk to the Marina, Playa de los Cocos, Parque de los Novios, cafés, restaurants, yoga studios, bars, and all the best the city has to offer. Your perfect Santa Marta hideaway is waiting for you.

What we love most about staying at Eira is that perfect blend of city, sea, and local life. You’re in a privileged spot where everything happens: the Marina right in front, the boardwalk just steps away, the historic streets behind you, and a vibrant atmosphere that shifts beautifully throughout the day. In the mornings, the neighborhood wakes up with the ocean breeze and the warm tones of El Morro in the distance. You can stroll peacefully to Playa de los Cocos or walk a few minutes to Parque de los Novios to experience the heart of the Historic Center, with its cafés, galleries, local shops, and charming colonial architecture. One of our favorite things is the everyday samarian life that greets you as soon as you step out of the building: the fresh fruit vendor, the beloved bakery “Dónde Rita,” and little local shops where people greet you as if they’ve known you forever. Just steps away you’ll find a Carulla supermarket, the emblematic café–bookstore Brot, and great spots for a delicious breakfast to start your day. If you love exploring flavors, you’re surrounded by some of the city’s best restaurants and bars. From gourmet must-tries like Agua del Río, Lulo, and Gnam, to local classics like Casa Magdalena, Guásimo, and Donde Chucho. At night, the area comes alive with music and Caribbean charm: Casa Magdalena, Serena Bistro, Crabs, La Puerta, and the rooftop at Brisa Loca are always a good plan. During the day, it’s worth getting lost in local design and souvenir shops like Santa Marca and Casa Tríada—full of Colombian art and unique pieces. Everything is close, accessible, safe, and infused with that authentic energy that makes staying at Eira feel special, inspiring, and unmistakably Santa Marta. Here, every day starts beautifully and ends even better. Life feels easy here. And from Eira, falling in love with the city is simply inevitable.