Bob is the mythical globetrotter who calls nowhere home but is at ease anywhere. After travelling around the world from Chicago to Kathmandu and everywhere in between, Bob has developed refined taste when it comes to accommodation. His holy grail are places that blend the consistent quality of a hotel with the authentic flair and affordability of a host’s home. The problem is that these types of places are almost impossible to find. That’s why he decided to create his own sustainable, local design led apartments, that combine the best of both worlds. When you sleep with Bob, you always know what to expect: an awesome location in a handpicked neighbourhood, interiors created by local designers, and a commitment to sustainability. Although Bob is usually away trekking up a glacier or hitchhiking across a continent, his team of professional hospitality superheroes are here for you day and night to make sure you have a 5-star stay. Welcome to Bob’s world!

Bob W is the smartest alternative to hotels and random rentals. Every night is climate-neutral and fully carbon offset. Get everything needed to live, work and play for as long as you want. Fully equipped kitchens and kitchenettes for tea, coffee & snacks, keyless access, fast WiFi, smart TVs, local gym access, 24/7 support, regular professional cleaning – you name it. It is also possible to request early check-in and late check-out. When you stay with Bob, you’re getting an authentic taste of the local neighbourhood. This building in Holland Park was renovated in 2024.

Like walking straight into a scene from Love Actually or Notting Hill, Holland Park is the charming, quintessentially British neighbourhood that daydreams are made of. Known for its iconic Victorian mansions, gated gardens and sweeping tree lined avenues you could easily lose a day just exploring the neighbourhood's beautiful architecture and quaint mews. With its charm and sense of community, it’s as popular with visitors as it is with celebrities - the locals call it millionaires row and you may just spot a few familiar faces. No visit to the neighbourhood would be complete without taking time to explore the park after which it was named - Holland Park. Alongside the main park with its expansive fields and forests, you can admire the cherry blossoms in the Kyoto gardens or marvel at the tulips in the Dutch gardens. There’s two adventure parks for kiddies who need to blow off some steam, sports facilities for those inclined and if culture is more your speed, you can catch a performance from Opera Holland park or explore the Design Museum. Neighbouring Notting hill and Kensington high street have you covered when it comes to dining and drinking options, so whether you’re down to ‘grab a pint’ or sample some of the city's hottest eateries, you’re sure to find the perfect fit.