In a world of stuffy, faceless hotels, we’re leading the industry into a new era. We’re replacing the unnecessary hassle with simplicity and delight. Mixing technology and taste together in the world’s greatest neighbourhoods, we create stays that are unashamedly original and unforgettably authentic. With the comforts of home and the quality of a boutique hotel, we make sure you have everything you need to live like a local, escape for a weekend, or unwind during a business trip. Want to stay with us for longer? We’ve designed our properties with your joy in mind, whether you stay for a night, a week, or a season.

Fiore is your contemporary, chic apartment right in the heart of Florence: Via delle Terme. Our rooms and suites are both trendy and functional—with a handy kitchenette, a private bathroom, fast WiFi, flatscreen TV and digital check-in. Though Fiore offers plenty of modern comforts, it retains its old-world charm, keeping in style with the historical and prestigious neighbourhood. Inside this Florentine building you’ll find a large, stone staircase leading you to your new home—where you’ll be greeted by a spacious bed and all the comforts of home! We're fully digital, so there's no reception or staff onsite. Instead, guests use our digital check-in and PIN codes to access the property and their rooms! Additionally, our guest experience team is available 24/7 for any questions or concerns via WA and email. CIN/CIR: 048017CAV0361

Fiore is nestled in Florence’s historic centre on Via delle Terme. You’ll be right next to the city’s world-famous attractions like Ponte Vecchio, Uffizi, Piazza della Signoria and Piazza della Repubblica (all 3 mins away). You’re also close to Piazza del Duomo (7 mins), Piazza Santo Spirito (6 mins) and, finally, the city’s most characteristic neighbourhood, Oltrarno (only 1 minute away Via Tornabuoni). Apart from Florence’s famous landmarks, you’ll find plenty of cafes, restaurants and bars nearby.  The best bit? You have the best of both worlds—a central location without the noise. Tucked away, you’ll enjoy quiet nights so you can get a good night’s rest, while also being in the middle of all the action.